PENGARUH PROFITABILITAS, LIKUIDITAS, DAN SOLVABILITAS TERHADAP NILAI PERUSAHAAN PADA SEKTOR ENERGI YANG TERDAFTAR DI BURSA EFEK INDONESIA (BEI) PERIODE 2019-2023

Sarmila Rumaf; Abdul Hamid, Agus Sumarnadi Nugroho — Mon, 17 Nov 2025 00:00:00 +0000

This study aims to examine the effect of profitability (ROA), liquidity (CR), and solvency (DER) on firm value as measured by Price to Book Value (PBV) in energy sector companies listed on the Indonesia Stock Exchange (IDX) during the 2019–2023 period. The research method used is quantitative with an associative approach. The data were obtained from the companies’ annual financial statements and analyzed using classical assumption tests (normality, multicollinearity, and heteroscedasticity), multiple linear regression, t-test (partial), F-test (simultaneous), and coefficient of determination (R²) processed with IBM SPSS version 23. The results show that profitability (ROA) has a significant effect on the logarithm of firm value, indicating that higher profitability leads to a higher firm value. In contrast, liquidity (CR) and solvency (DER) have no significant effect on firm value, suggesting that liquidity conditions and funding structure are not the main factors influencing firm value in the energy sector during the study period. Furthermore, the F-test results indicate that ROA, CR, and DER jointly have a significant effect on firm value, confirming that the regression model is valid in explaining the variation of firm value. These findings highlight profitability as the main consideration for investors, while liquidity and solvency still need proper management to maintain financial stability.

Pengaruh Harga, Promosi, dan Kualitas Produk Terhadap Keputusan Pembelian Konsumen pada Ice Cream Momoyo Cabang Rungkut Surabaya

Arnoldina Hoar; Rifda Fitrianty, M. Azizul Khakim — Mon, 17 Nov 2025 00:00:00 +0000

This study aims to examine the influence of price, promotion, and product quality on consumer purchasing decisions at Ice Cream Momoyo, Rungkut Branch, Surabaya. The background of this research is based on the increasing competition in the modern beverage industry, particularly among Millennials and Generation Z, who serve as the target market. This research employs a quantitative approach with a survey method. Data were collected through the distribution of questionnaires to 100 respondents who had purchased and consumed Momoyo products. The sampling technique used was purposive sampling, and the sample size was determined using the Cochran formula. The data analysis technique applied is multiple linear regression with the assistance of SPSS version 23. The results show that the variables of price, promotion, and product quality have a positive and significant effect on purchasing decisions. Simultaneously, price, promotion, and product quality significantly influence purchasing decisions, with a coefficient of determination value of 82.1%.

JOURNAL OF ECONOMICS, BUSINESS, MANAGEMENT, ACCOUNTING AND SOCIAL SCIENCES

PENGARUH PROFITABILITAS, LIKUIDITAS, DAN SOLVABILITAS TERHADAP NILAI PERUSAHAAN PADA SEKTOR ENERGI YANG TERDAFTAR DI BURSA EFEK INDONESIA (BEI) PERIODE 2019-2023

Pengaruh Harga, Promosi, dan Kualitas Produk Terhadap Keputusan Pembelian Konsumen pada Ice Cream Momoyo Cabang Rungkut Surabaya