Analisis Pengaruh Kualitas Produk dan Harga Produk terhadap Keputusan Pembelian Produk Parfum Hiour

Ahmad Yuda; Virda Kurnia Sari; Yustira Dwi Julianti; Fonny Yeisa Putri Pramudya Elang Saputra

doi:10.63200/jebmass.v1i2.19

Analisis Pengaruh Kualitas Produk dan Harga Produk terhadap Keputusan Pembelian Produk Parfum Hiour

Authors

Ahmad Yuda* STIE Mahardhika Surabaya
Virda Kurnia Sari STIE Mahardhika Surabaya
Yustira Dwi Julianti STIE Mahardhika Surabaya
Fonny Yeisa Putri Pramudya Elang Saputra STIE Mahardhika Surabaya

DOI:

https://doi.org/10.63200/jebmass.v1i2.19

Keywords:

Path Analysis, Product Quality, Product Price, Buying Interest, Purchasing Decision

Abstract

This study aims to analyze the influence of product quality and product prices on the purchasing decision of Hiour Perfume products. This study is a quantitative study using the statistical SPSS program 22 with a total sample of 50 respondents. The results of this study show that product quality has a significant effect on purchasing decisions while product prices do not have a significant effect on purchasing decisions.

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Published

2023-01-24

How to Cite

Yuda, A., Sari, V. K., Julianti, Y. D., & Saputra, F. Y. P. P. E. (2023). Analisis Pengaruh Kualitas Produk dan Harga Produk terhadap Keputusan Pembelian Produk Parfum Hiour. JOURNAL OF ECONOMICS, BUSINESS, MANAGEMENT, ACCOUNTING AND SOCIAL SCIENCES, 1(2), 67–71. https://doi.org/10.63200/jebmass.v1i2.19