Inovasi dan Teknologi dalam Pemasaran Global untuk Meningkatkan Daya Saing di Pasar Internasional
DOI:
https://doi.org/10.63200/jebmass.v3i1.165Keywords:
Application of Product Innovation, Market Competitiveness, Global MarketingAbstract
The main focus of this study is to examine how innovation and technology impact global marketing. As technology and innovation continue to evolve, they play a crucial role in driving competition among companies in the global marketplace. In the context of increasingly fierce competition, companies are required to innovate to create products that meet dynamic consumer needs. The method used in this research is literature study, by collecting, analyzing and synthesizing information from various relevant academic sources. The aim of this research is to identify the role of innovation in increasing competitiveness in international markets. Based on this research, it was found that innovation can improve product quality, productivity, efficiency, and open up new opportunities to create a wider market. However, in implementing this innovation there are also several challenges, such as limited resources and an unsupportive organizational structure.
Downloads
References
Al Aidhi, A., Harahap, M. A. K., Rukmana, A. Y., & Bakri, A. A. (2023). Peningkatan Daya Saing Ekonomi melalui peranan Inovasi. Jurnal Multidisiplin West Science, 2(02), 118–134.
Al khaqqoh Istifa, M. (2024). Peran inovasi produk dalam meningkatkan daya saing perusahaan di pasar global. Jurnal Review Pendidikan Dan Pengajaran (JRPP), 7(4), 13760–13765.
Barney, J. (1991). Firm resources and sustained competitive advantage. Journal of Management, 17(1), 99–120.
Budiarti, R. H. S. (2023). Manajemen Pemasaran Global Dalam Meningkatkan Kepuasan Konsumen dan Keberhasilan Bisnis.
Chaffey, D., & Ellis-Chadwick, F. (2019). Digital marketing. Pearson uk.
Chesbrough, H., & Bogers, M. (2014). Explicating open innovation: Clarifying an emerging paradigm for understanding innovation. New Frontiers in Open Innovation. Oxford: Oxford University Press, Forthcoming, 3–28.
Christenson, C. (1997). The innovator’s dilemma. Harvard Business School Press, Cambridge, Mass.
Ghosh, S., Hughes, M., Hodgkinson, I., & Hughes, P. (2022). Digital transformation of industrial businesses: A dynamic capability approach. Technovation, 113, 102414.
Hasanah, A., & Ibrahim, H. (2023). Upaya Meningkatkan Daya Saing Di Pasar Internasional Pada Era Globalisasi. Jurnal Minfo Polgan, 12(2), 2572–2576.
Kotler, P., & Keller, K. L. (2016). Marketing Management. In Marketing Management. Pearson Education Limited. https://doi.org/10.4324/9780203357262
Pakpahan, R. (2021). Analisa Pengaruh Implementasi Artificial. Journal of Information System, Informatics and Computing, 5(2). https://doi.org/10.52362/jisicom.v5i2.616
Porter, M. E. (1985). Technology and competitive advantage. Journal of Business Strategy, 5(3), 60–78.
Sari, N. M., & Retnaningsih, E. (2020). Strategi pengembangan science techno park melalui ekosistem inovasi dalam rangka peningkatan daya saing daerah Provinsi Sumatera Selatan. Publikasi Penelitian Terapan Dan Kebijakan, 3(1), 1–20.
Tidd, J., & Bessant, J. R. (2014). Strategic innovation management. John Wiley & Sons.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2024 Khoirul Ashhab*, Moh. Wahib
This work is licensed under a Creative Commons Attribution 4.0 International License.
Abstract Views: 353
| 
File Views: 714
