ANALISIS SWOT PEMASARAN DIGITAL CV RAMINDO KARYA MENGGUNAKAN TIKTOK ADS DAN FACEBOOK ADS DALAM ERA DIGITAL
DOI:
https://doi.org/10.63200/jebmass.v2i5.144Keywords:
Digital Marketing, Facebook Ads, Marketing Strategy, SWOT Analysis, TikTok AdsAbstract
This paper discusses the analysis of the digital marketing strategy of the CV Ramindo Karya Company using two main platforms, namely TikTok Ads and Facebook Ads. This research uses a qualitative research method with a case study approach. The aim is to ensure the effectiveness of CV Ramindo Karya's digital advertising campaign in supporting the company's marketing objectives. SWOT analysis is used to reveal strengths, weaknesses, opportunities and threats. Based on the results of the analysis, various strategies can be formulated to take advantage of strengths and opportunities, as well as weaknesses and threats to overcome. The implementation of the strategy is expected to increase the competitiveness of CV Ramindo Karya in the future.
Downloads
References
Adlini, M. N., Dinda, A. H., Yulinda, S., Chotimah, O., & Merliyana, S. J. (2022). Metode penelitian kualitatif studi pustaka. Jurnal Edumaspul, 6(1), 974–980.
Elyarni, R., & Hermanto, H. (2016). Analisis SWOT Terhadap Strategi Pemasaran Layanan SAP Express pada PT. SAP. Jurnal Metris, 17(02), 81–88.
Fadli, M. R. (2021). Memahami desain metode penelitian kualitatif. Humanika, Kajian Ilmiah Mata Kuliah Umum, 21(1), 33–54.
Fitriani, N. (2024). Analisis Perbandingan Facebook Ads Dan Tiktok Ads Terhadap Perkembangan Bisnis Penjualan Online Dalam Perspektif Bisnis Islam (Studi Pada Pengguna Facebook Ads dan Tiktok Ads di Bandar Lampung). UIN Raden Intan Lampung.
Hayati, C. S., & Sudradjat, R. H. (2022). Pemanfaatan Tik Tok Sebagai Platform Digital Marketing dalam Upaya Peningkatan Brand Awareness Butik Aishable. SEIKO: Journal of Management & Business, 4(3), 415–426.
Humphrey, A. (2005). SWOT analysis for management consulting. SRI Alumni Newsletter, 1(2), 7–8.
Jamarnis, S., & Susanti, F. (2019). Pegaruh harga dan periklanan melalui internet terhadap keputusan pembelian produk sabun merek lux pada mahasiswa Stie “Kbp” Padang.
Kotler, P., & Wasana, J. (1994). Manajemen pemasaran: analisis, perencanaan, implementasi dan pengendalian. Penerbit Erlangga.
Kumala, S. L. (2021). Perkembangan Ekonomi Berbasis Digital Di Indonesia. Journal of Economics and Regional Science, 1(2), 109–117.
Kusbandono, D. (2019). Analisis Swot Sebagai Upaya Pengembangan Dan Penguatan Strategi Bisnis (Study Kasus Pada Ud. Gudang Budi, Kec. Lamongan). JPIM (Jurnal Penelitian Ilmu Manajemen), 4(2), 921–932.
Mintzberg, H. (1994). The fall and rise of strategic planning. Harvard Business Review, 72(1), 107–114.
Rachmad, Y. E., Asmara, M. A., Purwanto, H., Thamrin, J. R., Violin, V., Awang, M. Y., Mahmud, S. F., & Wibowo, S. E. (2023). Manajemen Pemasaran Digital Terkini (Perubahan Era Manajemen Pemasaran Kearah Digitalisasi). PT. Sonpedia Publishing Indonesia.
Riadi, M. (2013). Strength Weakness Opportunities Threats (SWOT), kajianpustaka. com.
Satori, D., & Komariah, A. (2009). Metodologi penelitian kualitatif.
Siagian, A. O., Martiwi, R., & Indra, N. (2020). Kemajuan pemasaran produk dalam memanfaatkan media sosial di era digital. Jurnal Pemasaran Kompetitif, 3(3), 44.
Wati, A. P., Martha, J. A., & Indrawati, A. (2020). Digital Marketing, Malang: PT. Literindo Berkah Karya.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2024 Ghishela Yuwanasari*, Zsa Zsa Izazi
This work is licensed under a Creative Commons Attribution 4.0 International License.
Abstract Views: 100
| 
File Views: 85
